The Challenge
Celebrity nail artist Jenna Hipp needed packaging for a new nail tool kit that would reflect her clean,
eco-conscious brand while standing out on retail shelves. The design needed to communicate both professionalism and accessibility, aligning with her established brand identity and appealing to a broad target audience.
Celebrity nail artist Jenna Hipp needed packaging for a new nail tool kit that would reflect her clean,
eco-conscious brand while standing out on retail shelves. The design needed to communicate both professionalism and accessibility, aligning with her established brand identity and appealing to a broad target audience.
The Approach
I designed both primary and secondary packaging, creating a cohesive visual system that balanced function and shelf appeal. Collaborating closely with product development and marketing teams, I ensured the design
language echoed Jenna Hipp’s eco-friendly ethos through modern typography, strategic color use, and
sustainable material considerations.
I designed both primary and secondary packaging, creating a cohesive visual system that balanced function and shelf appeal. Collaborating closely with product development and marketing teams, I ensured the design
language echoed Jenna Hipp’s eco-friendly ethos through modern typography, strategic color use, and
sustainable material considerations.
The Outcome
The final packaging successfully blended style with substance, supporting the brand’s clean, modern aesthetic while reinforcing its eco-conscious positioning. The design not only elevated the product’s shelf presence but also strengthened brand recognition in a competitive beauty market.
The final packaging successfully blended style with substance, supporting the brand’s clean, modern aesthetic while reinforcing its eco-conscious positioning. The design not only elevated the product’s shelf presence but also strengthened brand recognition in a competitive beauty market.
