Tasked with designing both primary and secondary packaging for a nail tool kit by celebrity nail artist Jenna Hipp, I created a visual system that reflects the brand's clean, eco-conscious aesthetic while maintaining strong shelf appeal. I collaborated closely with product development and marketing teams to ensure the packaging aligned with Jenna Hipp’s brand identity and resonated with her target audience. The final design balances function and form, featuring modern typography, strategic color usage, and sustainable packaging considerations.
