I led the visual identity and digital presence for IVFFacts.org, a nonprofit initiative aimed at providing accessible, science-backed information about IVF. Starting from scratch, I developed the full brand system — including logo design, typography, color palette, and visual language — with a focus on clarity, trustworthiness, and inclusivity. The branding was extended into a fully responsive website, which I designed to prioritize usability, legibility, and a calm, supportive tone. I collaborated closely with content experts to ensure the visual structure enhanced the educational mission of the site. The final product is clean, user-friendly, and optimized for both mobile and desktop.
