For this campaign, the goal was to connect with young women at the start of their adult lives — women building careers, exploring independence, and shaping their futures. We wanted to introduce the idea of egg donation as something empowering, without making it feel overly clinical or emotionally heavy.
I developed a scrapbook-inspired visual approach to speak directly to this audience. The design system featured cut-out imagery, , sparkly textures, and bright, optimistic colors — all evoking a sense of personal growth, possibility, and self-expression. The campaign emphasized that egg donation doesn’t mean pressing pause on your life — it’s a way to support others while continuing to live your best life. The tone was honest, warm, and future-facing — avoiding fear-based messaging and instead focusing on agency, choice, and the unique opportunity to make a difference.
By grounding the visuals in a relatable, youthful aesthetic, we helped reframe egg donation as something thoughtful, empowering, and aligned with the lifestyle of modern young women.
Donate-eggs.com
