For Cord Blood Registry’s Cord Blood Awareness Month campaign, I created original photography for a promotional giveaway featuring the coveted SNOO Smart Sleeper and SNOOBear.
The challenge was to visually balance clinical trust with warmth and emotional connection. I developed and art directed a photoshoot that highlighted the SNOO and SNOObear in a soft, serene nursery setting, capturing the quiet luxury and modern design new parents aspire to.
The challenge was to visually balance clinical trust with warmth and emotional connection. I developed and art directed a photoshoot that highlighted the SNOO and SNOObear in a soft, serene nursery setting, capturing the quiet luxury and modern design new parents aspire to.
Photography assets were used across email, paid social, landing pages, and web banners to drive urgency and elevate the offer. The visuals helped the campaign stand out while staying true to the brand’s credibility and
care-first messaging.
care-first messaging.
